It seems everyone is building a company these days, but how many of them are doing it right? The difference between a business and a brand lies in your capacity to connect with customers. Making the most efficient use of your online presence can be challenging. It requires time, money, design skills, and cutting edge technical knowledge. We provide a premium service and understand how best to apply digital assets and branding features to companies focused on action sports and adventure.
A Collaborative Process
It’s important to listen carefully, ask the right questions, and don’t ask them twice. Before initiating the design process, we analyse all the information and formulate a precise strategy. It’s a very collaborative process. With your assistance, we learn about your company’s services, it’s customers and your competitors. After defining all the relevant touch-points, we determine how customers should perceive your brand, and then decide on the best way to position you in the market.
Creating Brand Identity
It’s always critical to keep your client’s needs in mind and give them reasons to choose you every time. Brand Shaper will reinvent your identity using the best design practices. Your new brand identity will reflect the common values you and your customers share, while optimizing the visual appeal of your business.
Activation and Alignment
It’s essential to create brand alignment across all the platforms you communicate through. All mediums should reflect the brand’s core values and convey a consistent visual and verbal message. Brand Shaper teaches you how to use the tools to deliver a smooth execution of your new branding across all channels.
You are thinking that you need to identify all the answers up-front. You’re worried that if you don’t know exactly what you want, you are going to waste money. So you put off changes and persist with your uninspiring branding for another year. The good news is we don't expect you to have everything figured out before you speak with us. We know you are not a brand specialist, and we don't expect you to be. That's why we developed a process, which guides you step by step. And we won't give up until you are satisfied with the outcome.
We work primarily with outdoor sports businesses, which operate out of a physical location. This includes (but is not limited to): surf schools and snow-sports schools, camps, rentals, coaches, board-shapers, and repair specialists.
Does my business need new branding?
It depends. It’s optimal to have consistent branding but we also understand it’s an additional investment. Validate your business first. Test the market to determine if it needs and wants your product or service. Only after it is validated can you start thinking about the emotional connection between your brand and your customers.
What if I require additional design elements?
We build our packages to meet the needs of most businesses but if you feel you need something different we can accommodate your vision. We are happy to prepare a customised offer.
Don’t worry. We’ve implemented processes to ensure you will. We identify your clients’ needs and your core values and then determine where best to position your brand. We combine elements till we get the exact bespoke look and feel your business needs to achieve cut-through, no matter how competitive the market. We offer site revisions to ensure we get the brand identity just right.